- to do business quickly
- to be able to sell items fast
- The vegetable vendor was doing a roaring trade in the market today.
- I am hoping for a roaring trade after the launch of the website.
- She has been doing a roaring trade in the barber shop after she hired women to cut men’s hair.
- The prototype is expected to do a roaring trade when it is mass produced and distributed to markets all over the world.
- It was a surprise to the investors that the product did not work in the market because honestly, they all expected it to do a roaring trade.
- The clothes shop was doing a roaring trade in the new collection that was launched in the store just this week.
The phrase originates either in Britain or Australia where trade being a roar would mean it is at a grand level and going well. It signifies a great number of items being sold at a quick pace, akin to the Lion’s roar culminating in killing a prey quickly. The majestic feel is similar too. The phrase is almost always used in the present continuous tense.
- roaring business (American)