Generally used as the following phrases
- in the long run
- over the long run
Meaning | Synonyms
- far away in the future
- for a long time period
- continuing to exist
- have to go through a lot in order to get the desired outcome
- a time duration comprising of a sequence of events
- happening in a long time span
- in the end
- To make this project successful in the long run, they will need more partners.
- The retailer is not going to reduce the price of the new products but it will pay off in the long run.
- The installation cost of a wind turbine is way too high, but its running cost is low, so you will save in the long run.
- Something good about this is that in the long run the demands will go down and encourage the use of the other alternatives.
- Don’t worry, initially the staff is going to charge you more but over the long run, you will be paying less.
The expression "long run" probably originated in the early 1600s and expands upon the idea that a runner continues his run on his course until the end.
The phrase 'long run' literally relates to something that runs for a long time.